Monday, August 10, 2009

Lachlan Markay - Seeking the impossible? Rupert Murdoch's quest for online revenues

After posting disappointing fourth quarter numbers, media giant News Corporation announced Wednesday that it would begin charging for online content for all of its news services. Many have bleak hopes for the company’s future should it institute a membership-fee regime, but it has an opportunity to be a trail-blazer in the world of online news.

Among News Corp. subsidiaries are movie production and distribution giant 20th Century Fox, as well as Fox’s cable television stations, the Wall Street Journal and New York Post newspapers, and social networking pioneer MySpace.

Murdoch insisted that his company would have to begin charging for online access in order to maintain a high standard of reporting. "Quality journalism is not cheap, and an industry that gives away its content is simply cannibalizing its ability to produce good reporting," he said.

Click to read: Lachlan Markay - Seeking the impossible? Rupert Murdoch's quest for online revenues

---
Community News You Can Use
Follow us on Twitter: @gafrontpage
www.FayetteFrontPage.com
www.GeorgiaFrontPage.com
www.PoliticalPotluck.com
www.ArtsAcrossGeorgia.com
---

No comments: