Monday, April 20, 2009

Porter Novelli Announces Lead Sponsorship of 'Tweet To ReMIND' Social Media Campaign For U.S. Troops

/PRNewswire / -- Global public relations agency Porter Novelli today announced its lead sponsorship of Memorial Day social media fund-raising and awareness campaign Tweet to ReMIND, and issued a call for high-profile partner sponsors. The innovative project aims to raise $1.65 million for ReMIND.org, a Bob Woodruff Foundation (BWF) initiative that provides critical localized resources and support for injured U.S. service members returning from war. The goal represents the 1.65 million who have been mobilized in Afghanistan and Iraq since 9/11. Tweet to ReMIND empowers individual Twitter users to spread awareness and raise funds for ReMIND.org.

"We are proud to be the lead sponsor for Tweet to ReMIND, and we are looking to other high-profile corporations to join us and help raise awareness for this great cause," said Marian Salzman, chief marketing officer of Porter Novelli. "Through the networking power of Twitter, individual participants can take action by spreading the ReMIND.org message."

ReMIND.org and Porter Novelli ask Twitter users to register now at TweetToReMIND.org and pledge to donate $1 per tweet via PayPal or electronic check. The Tweet to ReMIND online event will take place over Memorial Day weekend (Friday, May 22, through Monday, May 25). Tweet to ReMIND's goal is to register 400,000 tweeters who will each send 5 tweets with the hashtag #tweettoremind over Memorial Day weekend. All money raised will be spent directly on local resources to help heal and reintegrate injured service members into their communities.

More than 35,000 service members have been physically wounded in these wars. It is estimated that more than 320,000 have sustained traumatic brain injuries and more than 300,000 have psychological wounds.

"ReMIND.org is excited to work with Porter Novelli on this cutting-edge campaign that allows us to expand our reach through Twitter, to continue to provide resources and support for injured service members and their families," said Lee Woodruff, co-founder of the Bob Woodruff Foundation.

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